In this mind blowing presentation, Jeremy Rifkin talks about the discovery of mirror neurons which cause empathy between beings (not just human beings).
Historically, human beings are all soft wired to be empathetic towards those within a defined group, tribe, religion, nation. The first drive is to belong. Those outside the group are considered the ‘other.’
Without the event of death, there’s no empathy. It’s the shared framework of life and death that causes us to empathize with the plight of others, even animals.
Will the combination of technology and empathy drive the human race to embrace all civilization as our extended family?
And since this is a marketing and advertising blog, what impact will this discovery and the resulting ideas have on the understanding of human needs and wants? It certainly makes demographics and segmentation seem archaic.
Provocative stuff.
Love to hear what you think in the comments.
Posted via email from Flatacre
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