About

Peter Holmes, Founder, Flatacre Music Publishing, Inc.

Peter is a music composer, writer and producer. He produces music professionally in the rock, jazz and R&B genres through the Flatacre label. A track of his, ‘Maybe Someday,’ was used by Saturn cars for the Canadian launch of the ION in a national TV campaign. Another track, ‘Two Scoops,’ recently supported a highly successful Credit Canada TV campaign and is now being distributed by Universal Music. A critic ranked his jazz album, The Jericho Notes, 6th best release (2004) in the U.S. publication Jazz Week Magazine.

Flatacre is a music publishing and music branding agency. Its purpose is to help build client brands as well as promote its own music content. Apart from its own writers, producers and existing content, Flatacre also sources original music for cooperative promotion. The music is made available for a fraction of the price of typical original music creation, production and leasing arrangements. The potential is that the music can help make the client’s brand famous and through media exposure, the brand makes the music famous. This partnership creates further opportunities such as branded music videos, entertainment based promotions and live performance. The client’s brand benefits by engaging with the audience through channels which typically have not been available. There are few things more potentially viral, engaging, or voluntarily repetitive than a good song.

Visit the Flatacre licensing store for music downloads and licensing.

Creative Commons License

Rattys Narrows by Peter Holmes is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License. Based on a work at www.reverbnation.com. Permissions beyond the scope of this license may be available at http://www.flatacre.mp.

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Peter Holmes, Founder and Creative Director, Reason Partners, Inc.

Peter’s strategic, creative and business insights have helped drive some of the most successful advertising campaigns in Canada. He appeared on Marketing Magazine’s Power List of the 100 most influential people in Canadian communications and has received some 500 national and international awards for his creative work from among others, Communication Arts, The One Show, The Clios, Cannes, The Art Directors Club of New York, The Obies and The Advertising and Design Club of Canada. He has also judged a number of advertising awards shows including The One Show, The Clios, The Andy’s and The Marketing Awards, which he also chaired.

Peter began his career as a graphic designer, opening his own design studio in 1982. In 1990 he became a founding partner of Franklin Dallas, an advertising agency and forerunner to Holmes and Lee and Reason Partners, Inc. He has worked with clients across a wide range of categories, including tourism, packaged goods, automotive, communications, beverage, government, alcohol, financial services, fashion, pharmaceuticals, electronics, retail and several charities.

Peter’s work was Curator hand-selected for the inaugural and permanent advertising collection of the Royal Ontario Museum and the Canadian Graphic Design History Project.

Please feel free to email Peter.

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